Menu icon Foundation
Rotating Banners – They Are Never A Good Idea?

Hey everybody! I recently read this article and found it controversial. http://zurb.us/1juMY86

Tons of E-retailers and other companies (and many of us) use image sliders like Orbit to showcase products or services. Are they bad for user engagement? Do they hurt usability? Page load speed? SEO?

We don't end up using them much on client projects at ZURB.

What are your thoughts on image sliders and when do you think they are effective, if at all?

Screen shot 2014 05 05 at 8.53.30 am

Orbitclearingrevealquestion

Hey everybody! I recently read this article and found it controversial. http://zurb.us/1juMY86

Tons of E-retailers and other companies (and many of us) use image sliders like Orbit to showcase products or services. Are they bad for user engagement? Do they hurt usability? Page load speed? SEO?

We don't end up using them much on client projects at ZURB.

What are your thoughts on image sliders and when do you think they are effective, if at all?

Screen shot 2014 05 05 at 8.53.30 am
Seth Jenks over 5 years ago

I think they work when you just want to show off work you've done. e.g. http://raptstudio.com/

I agree that trying to sell 5 products with a slider is counter productive.

Jonas over 5 years ago

I would say it is a "bad" best pratice after all... the imaginary at raptstudio is really great, but each slide transports another message and conveys different emotionals feelings. Playing with Emotions is one thing but sliders do this to fast pace and so they create distraction and stress.

Rafi Benkual over 5 years ago

They can be great for background images, or with fade in text effect.

They could slow down page load speed.

Don't you think they are valid for products? You can show more products to people while they are on that page. The problem is that they usually don't stay on one page. The timers are also either too slow or too fast.

Tom Hogan over 5 years ago

Image sliders tend to be the darling of web designers and marketers as a source of great eye candy that can make a webpage pop. Unfortunately, most studies dating from at least the mid-to-late 90's have consistently shown that they're not very effective and that users rarely get past the first image before their eyes glaze over and they ignore the information presented to them on subsequent slides.

The reasons why they tend to be ineffective are numerous such as:

1) The information presented isn't relevant
2) Content scrolls by too quickly
3) People have short attention spans
4) Many simply find them annoying
5) accessibility issues for people with limited motor skills

The best advice seems to be to focus your user on one main message and keep it stationary.

Finding articles on the pitfalls of image rotators are easy enough to find but here are two to get you started.

http://bit.ly/1mCzbf1
http://bit.ly/1qecMug